

2nd One Club
Creative Bootcamp
2019
2nd One Club
Creative Bootcamp
2019
Insight
Young people and especially women like to express themselves and their accomplishments through their clothing.
Solution
Create a fashion item for women that encourages to explore more and at the same time express themselves through their clothing.
To attract, inspire and enable the next generation of explorers,
more specifically female outdoor enthusiasts.
Challenge
How It Works
By releasing a new women's jacket with your local map, we will design patches for local explorations. Encouraging women to not only explore more, but collect patches to express themselves through their accomplishments and style.


Get the jacket

The Collection of jackets will be sold with a variety of local maps
online and in local stores
Collect the patch

When receiving the jacket, a map and instructions for different locations will follow to make it easier to get started
Earn the patch


User generated content will drive the campaign on instagram as people use the location feature to earn the patch
Collect the patch


Ones proven you completed your exploration through social media. You can either collect your patch in store or have them sent to you.
Copywriter: Fredrik Hallius
Art Director: Yun Fang Yao