fredrik.hallius@gmail.com​  |  Tel: 415 260 2846

Young people and especially women like to express themselves and their accomplishments through their clothing.  

Solution

Create a fashion item for women that encourages to explore more and at the same time express themselves through their clothing.

Insight

To attract, inspire and enable the next generation of explorers,

more specifically female outdoor enthusiasts.

Challenge

How It Works

By releasing a new women's jacket with your local map, we will design patches for local explorations. Encouraging women to not only explore more, but collect patches to express themselves through their accomplishments and style. 

Get the jacket

The Collection of jackets will be sold with a variety of local maps

online and in local stores

Earn the patch

Document your exploration and use locations as proof for earning the patch 

Collect the patch

Ones proven you completed your exploration through social media. You can either collect your patch in store or have them sent to you. 

Collect the patch

When receiving the jacket, a map and instructions for different locations will follow to make it easier to get started

Copywriter: Yours Truly

Art Director: Spencer Yao