I grew up just outside of Stockholm, surrounded by people working in economics. Therefore my first years of higher education became a bit of a bummer as I explored that rabbit hole.

 

To fulfill my life during those days, I spent most of my time running my own speaker rental company. Providing the people of Stockholm with a kick-ass sound system.  

(I became very popular among neighbors)

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Ditching economics for advertising is probably my best decision ever. I consider advertising to be the rock and roll of the business world. Therefore I want to write the best songs, play on the biggest stages, and sell the most albums.