The name is Fredrik


I grew up just outside of Stockholm, surrounded by people practicing economics. Therefore I was lured in to doing so myself. Which made my high school years a bit of a bummer.


Instead, I spent most of that time running my own speaker rental company. Providing the people of Stockholm with a kick-ass sound system. 

(I became very popular among neighbors)

Ditching economics for advertising is probably my best decision ever. I consider advertising to be the rock and roll of the business world. Therefore I want to write the best songs, play on the biggest stages, and sell the most albums.