Challenge

Get people past the stigma of eating insects

Insight

Insects are actually more similar to western food culture than we think

Solution

Demonstrate the similarities between insects and the western perception of food in a fun way. Who decided that crab is more of a delicacy than a spider?

Digital Billboards

Website

Children's Book

Copywriter: Yours Truly

Art Director: Felix Lundqvist, Martine Colloredo-Mansfeld