fredrik.hallius@gmail.com​  |  Tel: 415 260 2846

Challenge

To connect with people that are struggling to keep up

with constantly changing trends

Insight

Ray-Ban as a brand have not really evolved over the years and their old 

models are still relevant style icons

Solution

To communicate that the consumer do not need to evolve. Ray-ban have not had the need to evolve and neither do you

New York Fashion Week