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2nd One Club
Creative Bootcamp
2019
2nd One Club
Creative Bootcamp
2019
Challenge
To connect with people that are struggling to keep up
with constantly changing trends
Insight
Ray-Ban as a brand have not really evolved over the years and their old
models are still relevant style icons
Solution
To communicate that the consumer do not need to evolve. Ray-ban have not had the need to evolve and neither do you



New York Fashion Week







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