People in California struggle to distinguish Blue Shield of California from other insurance companies
In California, the most popular activity amongst people is going to the movies, regardless of age or level of income.
Relate iconic situations from movies set in California to health insurance
Life is just as unpredictable as in the movies. Injuries can happen when you least expect them.
Art Directors: Martine Colloredo-Mansfeld, Maddy Kinsella, Michael Roy
Copywriter: Yours Truly
Production: Jesswa Sinaca
Strategy: Jane Tsai