2nd One Club
Creative Bootcamp
2019
2nd One Club
Creative Bootcamp
2019
2nd One Club
Creative Bootcamp
2019
Challenge
People in California struggle to distinguish Blue Shield of California from other insurance companies
Insight
In California, the most popular activity amongst people is going to the movies, regardless of age or level of income.
Solution
Relate iconic situations from movies set in California to health insurance
Main Message
Life is just as unpredictable as in the movies. Injuries can happen when you least expect them.
Hosting movie screenings of iconic films from California to engage the audience and clarify that in life as in movies, anything can happened.
Because you never know. To emphasize the importance of insurance
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Art Directors: Martine Colloredo-Mansfeld, Maddy Kinsella, Michael Roy
Copywriter: Yours Truly
Production: Jesswa Sinaca
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